Get the key points from this book in less than 10 minutes. Ash is offering a buy 1 book, get 1 book free special to the lean startup community for his new book, scaling lean. In this inspiring book, ash maurya takes you through an exacting strategy for achieving a productmarket fit for your fledgling venture, based on his own experience in building a wide array of products from hightech to notech. The lean methodology has received a lot of press, but the level of detail, including case studies and practical applications, make this book a resource worthy of. Iterate from plan a to a plan that works lean series 9781449305178 by maurya, ash and a great selection of similar new, used and collectible books. Iterate from plan a to a plan that works paperback 2012 by ash maurya author. Buy the new book on amazon, send him your receipt with code leanstartup, and youll get a digital copy of running lean, too. In this inspiring book, ash maurya takes you through an exacting strategy for achieving a productmarket fit for your fledgling venture, based on his own. Ash maurya, an experienced and successful lean entrepreneur and authority, wastes no time on theory or fluff.
Iterate from plan a to a plan that works by ash maurya. Running lean spanish hardcover 2014 by ash maurya author 4. Highly recommended, especially to the firsttime entrepreneur. He plunges in with almost 200 pages of detailed instructio. Startups are inherently chaotic, but at any given point in time. Iterate from plan a to a plan that works lean series. Please address comments and questions concerning this book to the. In this inspiring book, ash maurya takes you through an exacting strategy for achieving a productmarket fit for your. Running lean s simple, actionoriented templates provide tools that startups in all stages of development can use to help build breakthrough, disruptive new products and organizations. For some reason, i dont like the other lean startup book by eric reis. The lean methodology has received a lot of press, but the level of detail, including case studies and practical applications make this book a resource worthy of sitting on every aspiring entrepreneurs shelf. I came at this book as an engineer, not as an entrepreneur. Running lean free summary by ash maurya getabstract.
Running lean outlines a systematic methodology built on business modeling, bootstrapping, and lean startup principles for doing this. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the lean startup, customer development. In running lean, ash has put together a book i wish id read before pursuing my own startup. By promoting a methodology of clever testing and planning ahead, the book gives you a stepbystep guide in building a business model that works while saving time, money and effort. Running lean by ash maurya overdrive rakuten overdrive. This is a great book written by ash, one of the leading exponents of lean startups. How to iterate from plan a to a plan that works and the creator of the onepage business modeling tool lean canvas.
Is the perfect accompanying book, although more actionoriented than the former. Running lean summary by ash maurya overdrive rakuten. I specially liked the first part of the book, where ash explores the critical metrics you need to understand and that you, investors and stakeholders should focus. Iterate from plan a to a plan that works lean oreilly 2 by ash maurya isbn. Are you an entrepreneur about to create a new web application. This is a masterful follow up to mauryas first book, running lean.
The book delves into everything from landing page design to kanban boards. Running lean iterate from plan a to a plan that works. Kauffman fasttrac entrepreneurial author series ash mauryaauthor, running lean. Ash maurya is the author of the international bestseller running lean. However, the greatest flaw in this book is hinted in the language of the authors promise. He takes the lean concepts and shows how businesses need to achieve problem solution fit and then product market fit before they can go for scale. We live in an age of unparalleled opportunity for innovation. Running lean summary by ash maurya iterate from plan a to a plan that works is a magnificent and insightful book that unveils many useful techniques.
Ash has put together a book i wish id read before pursuing my own startup. Ash has more recently been rigorously applying customer development and lean startup techniques to his products, which he frequently writes about on his blog and turned into a book. Scaling lean master the key metrics for startup growth aka traction a battletested approach to building companies that matter. Running lean presents you with a failsafe strategy to bringing your new product successfully into the market. I feel his books are a manifesto, or a sales pitch for something, whereas this book is so much more technical for me. Running lean s simple, actionoriented templates provide tools that startups in all stages of development can use to help build. Running lean is a handbook for practicing entrepreneurs who want to increase their odds of success.
Running lean, iterate from plan a to a plan that works. These books perfectly complement the leanstack methodology. The new book by ash maurya, bestselling author of running lean and creator of the lean canvas. Iterate from plan a to a plan that works lean series kindle edition by maurya, ash. Use features like bookmarks, note taking and highlighting while reading running lean. He plunges in with almost 200 pages of detailed instruction about how to use the lean methodology a proven product development process to guide your lean startup. Iterate from plan a to a plan that works lean series ebook. Kauffman fasttrac entrepreneurial author series ash. Iterate from plan a to a plan that works, edition 2. Download it once and read it on your kindle device, pc, phones or tablets. Running lean by ash maurya, 9781449305178, available at book depository with free delivery worldwide.
The structure of this interview largely follows a usability testing format described by steve krug in his book, rocket surgery made easy new riders press. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the lean startup. Ash resides in austin, texas, with his wife, two children and two dogs. When i was reading the blurb, i focused in on the words innovate and iterate and blocked out venture and bootstrapping. Running lean offers concrete, actionable instructions and templates for each step of this process. Business modeling expert ash maurya offers an illustrated, diagrammed guide to taking your startup from idea to growing concern. If you liked the lean startup, youll love this one. Praise for running lean, second edition easily one of the best technical books on lean startup ever written. Running lean is designed more like an algorithm painfully detailed, comprehensive, and unemotional than a practical field guide for the real world. It gives good practical advice to help keep things real and keep you accountable. But most importantly, running lean is about focusing on the right stuff and reducing waste, a philosophy which can be summed up as.
Iterate from plan a to a plan that works, edition 2 ebook written by ash maurya. Dan martell founder, angel investor in running lean, ash has put together a book i wish id read before pursuing my own startup. Running lean lays out ash s approach to breaking these assumptions down so that they can become the subjects of rigorous experiments. Building on his highly acclaimed 2012 book, running lean, maurya describes the stages involved in testing your ideas and building a scalable customer factory. Ash is praised for offering some of the best and most practical advice for. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the lean startup, customer development, and bootstrapping. Throughout, he builds on the ideas and concepts of several innovative. Download for offline reading, highlight, bookmark or take notes while you read running lean. Mauryas process will help you decide where to invest time and money, based on taking an analytical.
944 1310 885 1315 570 255 812 760 1283 1436 925 1224 199 1330 537 356 340 1376 683 191 1475 1360 1290 1003 143 196 1360 121 1040 703 84 1240 1219 304 871 1059 792 1298 1428 303 200